If all POCA clinics would like to add that as a tagline, they totally can:
This isn't my favorite mainstream press mention of POCA, and the photo is kind of alarming– what is going on in that photo? — but the fact remains that POCA's full name and url were spelled out on page 75 of the July print edition of O magazine. I can't even speculate what that would cost if we had had to pay for it. Reiterating an earlier blog post: the way to succeed at PR without really trying is to be a co-op.