70 grand opening treatments on June 17th
69 treatments from June 18th to June 30th in 8 business days
115 treatments in July in 13 business days
62 scheduled for free Friday on the 25th
316 total treatments
$1430 in June
$2195 in July
These are our numbers for our first full month of operations at Tucson Community Acupuncture. Our projections for the first month were way low and we are actually just under our projections for month three.
I should also note that we have done a number of trades and sold several acu-passes, which skews our numbers a bit. If we filtered these out our average take per treatment would be a bit higher.
As far as the numbers go, we are very happy with the rate of growth so far. The summer in Tucson is a down time for everyone, so the fact that we have been as busy as we have been for our first month of operations has been great!
Outside of the numbers, the whole experience has been very rewarding for all of us. From a clinician’s perspective, to see as many patients as we have in the past month has been an experience without measure. We have had the opportunity to improve our skills in all aspects of the clinical encounter, from intake and communication to diagnosis and needling. We have been able to put the teachings to the test and figure out what works for us. As Dr. Tan says, “Don’t learn to practice. You must practice to learn.” Starting a CA has given us that opportunity to practice to learn and we have revelled in the experience. I personally estimate that in the past month I have seen as many patients as I saw in my third year clinical rotation at the student clinic.
This past month has made me really appreciate just how precious this medicine is and how much the acupuncture profession has to offer the public. While before I had a mental appreciation for CA, and strongly identified with points in The Remedy, actually practicing CA has given me an emotional fulfillment that I could not have anticipated. And while I would like to say that I have helped people this past month, what has been most unexpected is the degree to which my practice has helped me. That is to say that practicing acupuncture in tune with my values has a positive health effect on me. It is this aspect of practice that separates practicing in tune with ones heart and values from many so-called “holistic” therapists who price themselves out of the range of most people. I won’t speak as to the moral value of charging rates that only the wealthy can afford, but rather to the negative physical, emotional and spiritual effects on a practitioner from basing their price structure outside what they feel comfortable charging. If you are at all uncomfortable with your rates, you are literally hurting yourself. Truly integral medicine goes farther than treating a patients body, mind and spirit and actually heals the practitioner. The CA model allows this healing to occur and is a missing piece to a more integral approach to acupuncture practice.
Personally speaking, outside of falling in love with my wife and being witness to the birth of our son, connecting with people in my practice has been the most life affirming experience I have known. It fills me with meaning and hope and I feel genuine affection for the people that come to us for help.
They help me more than they can possibly know.