Here’s to Open Sourcing: Modern Acupuncture, Part One
It’s the time of year for retrospectives, and this from our friends at Acupuncture Today caught my eye: “Modern Acupuncture started a movement with the…
Tag: marketing
Don’t Stop Believing: Why CAP Supports POCA’s Membership Drive
At the Community Acupuncture Project in West Seattle, we can’t, don’t and won’t stop believing in POCA! Since our inception in 2009, we’ve been a…
As Seen in O, the Oprah Magazine
If all POCA clinics would like to add that as a tagline, they totally can: https://www.oprah.com/health_wellness/group-acupuncture https://www.instagram.com/p/BleXqqTDfIg/?taken-by=tucsonacupuncturecoop This isn't my favorite mainstream press mention of…
POCA’s newest, coolest, most co-operative member benefit: The POCA Passport
Just in time for our Spring Member Drive, The POCA Membership circle offers our newest coolest, most cooperative member benefit, The POCA Passport. I…
Fatphobia, Capitalism, Professional Ethics & Community Acupuncture: An Introduction
It is entirely possible to engage with our patients honestly about what acupuncture can and cannot do, while avoiding shaming them about a) their weig…
Marketing, for the Record
I think we’ve all gotten some version of this email: Hi There Busy Solo Clinic Owner, I was wondering if you could help me. I…
Reflections on the Membership Drive
After POCA's first Membership Drive back in May, I realized something important: when it came to signing up new patient/community members for POCA, WC…
Make Money for POCA Tech by Shopping With Amazon!
- In case you missed it in the forums, here's how you can do your shopping and raise funds for POCA Tech at the same time!
- POCA Tech is now…
Some Things We’ve Learned
SOME THINGS WE’VE LEARNED Many of you won’t particularly like this, and that’s okay, but wanted to share our story. I decided, when I opened…
Community “Style” Acupuncture
I've been wondering why many CAPs choose to use the term "community-style acupuncture" instead of just community acupuncture in their marketin…